Does the thought of networking induce melodramatic eye rolling and a deep sigh? While networking for artists can feel like anxiously trying to pass out business cards and making painful small talk, it doesn’t simply lead to nowhere. And while many think of it as a way to meet other creatives and further their careers—which it certainly can—networking can also enrich and nourish in a more profound way.
Are you interested in cultivating new connections, creating a sense of community, and furthering your personal and professional growth? Then networking is one of the most important things you can do. And if you think that networking isn’t for you (or you’re unsure about how to leverage it to benefit your creative career and personal connections), we encourage you to shift your thinking.
Let’s get back to basics and take a look at the key concepts and intentions you’ll need to keep in mind as you widen your network and create exciting new relationships. You never know who might lead you towards your next big break!
Networking for artists is about quality—not quantity
If networking makes you think of elbowing your way towards the most important person in the room and frantically passing out as many business cards as possible, think again. A common misconception is that you need to know or be in touch with as many people as humanly possible. But thankfully, networking for artists isn’t a popularity contest, and we’re not looking strictly for numbers. It’s about reaching out and thoughtfully vetting the right people.
As you build your contacts, you’ll meet a lot of new folks. But the art of networking for artists is about understanding who, exactly, you’re connecting with. Knowing your contacts and leveraging what they do is key to prioritizing which connections should be nourished. Remember: having meaningful, ongoing conversations with one vetted connection is always better than having potentially dead end interactions with dozens.
Being intentional about the network you’re creating can keep you from spinning your wheels and exhausting limited time and resources. Keep the focus on maintaining strong connections with the people that can facilitate your growth and direct you towards your next opportunity.
Networking for artists is about being deliberate
Just like any other important relationship, stellar networking requires time, effort, and mutual care. Make networking for artists a part of your larger plan: be bold and make that first connection, check in regularly, and focus on having positive, authentic exchanges. Think about how you can benefit the other person. Is there a way to leverage your own connections and abilities to facilitate a greater win-win? Putting yourself out there for others ultimately encourages them to help you in return.
Smart networking for artists also means acknowledging the ever-changing landscape of the art world. Things are constantly in flux, which means you need to stay on your toes. A strong network positions you to stay ahead of the curve, ever-ready for what lies ahead.
Can’t make it to the meetup? Networking for artists also takes place online.
Networking for artists
If networking feels a little outside your comfort zone, you aren’t alone. And thankfully, there are other like-minded people that are hoping to make networking meetups less awkward—and hopefully fun.
Make it a point to check in with your contacts regularly by writing an email, engaging on social media, and meeting up for studio visits or an encouraging chat over coffee. Is there a big event, art-focused meetup, or industry event? That’s a terrific opportunity. Just reach out to your contacts and gather up your community: a few friendly faces will help keep your nerves at bay while also opening you up to meeting new people.
Consider your needs
If you want to be a networking superstar, the most important thing is to understand both what you want and what you bring to the table. Take some time to think about your specific skill set, the work you excel at, who you know, and how you’re hoping to grow. Unsure of the specifics? Just go back to the basics, and write it out:
- What skills do you possess? This will help others understand how you’re uniquely equipped for potential opportunities while also potentially giving them a hand, too. Great networking for artists is almost always mutually beneficial.
- What work do you excel at? Similarly, being clear about your strengths as an artist helps your network identify your unique strengths and abilities, making it easier to speak enthusiastically and knowledgeably about your work.
- What are your interests? There’s a good chance that you have specific dream projects and clients you’d love to target, as well as other areas that don’t interest you as much. If you dream of creating cover art for sci fi titles, you probably wouldn’t want to court the attention of a designer in the pharmaceutical industry.
Having a clear idea of what you want is crucial to making the best connections for you, so be prepared and practice your elevator pitch. You can even give yourself an advantage by practicing in front of the mirror or recording yourself: everyone has funny ticks that can detract from an otherwise powerful message.
Take a look at your posture, consider how you make eye contact, eliminate any filler language like “umm” or “y’know”, and even consider your pacing: if you’re nervous, take a breath and slow it down. We realize it can feel silly, but taking this extra step is a great way to bolster your confidence and communicate who you are as an artist with ease.
Networking for artists means doing your research
Especially if you’re going to a networking event, take a look at who else is attending: who are they in the industry? What, exactly, do they do? And could they potentially be an interesting connection for you? If someone is a stranger, you can even go the extra mile and send an introductory email beforehand. Let them know you’re eager to introduce yourself, and if it’s a more formal environment (like a conference), try to find a specific time and place to meet.
A little research and preparation can go a long way, and taking the time to vet a few potential contacts can pay dividends at your next event.
Remember: networking events can actually be fun.
It’s not all about you
While networking for artists is an important part of career advancement, it’s never a one way street. If your focus is strictly on what others can do for you, we guarantee that even your most ambitious efforts won’t get you very far.
Change your mindset: your networking efforts should focus on connecting through your passions and dreams while creating a nurturing community, which means you need to be open to others and their own needs. Stop asking “What’s in it for me?” and start asking “How can I help?”. This shift in your attitude can mean all the difference when it comes to successful networking.
Know how to show up
When you want to be of service to others, it’s all about your approach:
- Listen to others. And really actively listen: do they have a problem you can help address? Or could they simply benefit from moral support?
- Give honest and helpful feedback. We all have blind spots. If you identify an area that they could work on, let them know. Just be kind about it.
- It’s not you versus the world. The art world is indeed cutthroat, but that doesn’t mean you should channel your inner mean girl. There are countless opportunities available to everyone—especially when we have a little help.
- Keep your eyes and ears open. How often do you come across a terrific opportunity that’s not quite the right fit? This is the perfect opportunity to connect with other artists. Not only can you help a fellow creative, but you’re also helping a potential client—something they’re sure to remember when you are the right candidate.
Dive right in
There’s no better time than the present to start networking! In fact, your best bet is to get ahead of the game: reaching out only when you need something feels insincere or, even worse, like a burden.
Be proactive and focus on creating a strong web of professional relationships that transcends individual opportunities. By fostering these connections now, you’ll demonstrate how much you value their skills, insights, and careers. This sincerity and mutual support can pay off tenfold should you need something down the line.
Remember to stay in touch
It doesn’t matter if you met at an industry event or through a brief email introduction: the key to proper networking for artists is to always follow up.
Share an interesting article that relates to something you discussed, send that contact information you promised you’d share, or even show off your latest project from the studio. Find a way to connect the personal with the professional: how can you express who you are as an individual while keeping the focus on your work?
We’re psychologically predisposed to helping the people we know and like. By taking the time to share a bit about who you are and your unique role in the industry, you’ll be sure to make a great impression and set yourself apart.
While we admit that it’s not everyone’s strong suit, networking is a skill that we can all try to build up and finesse. Even if it frightens you a bit, start off small: make it a goal to attend just one event and connect with an exciting new person. Immersion therapy is a powerful tool, so lean into it!
As you practice your networking skills, you’ll find that it does gradually become easier. And soon, you’ll find yourself engaging with the creme de la creme, building confidence, and learning more about your practice. The future may be uncertain, but smart networking will always provide reassurance and keep you on your path.
How has networking helped you in your career? Is it something that comes easy? Or do you have tips on how to overcome your nerves? Let us know in the comments!
